/* ==========================================================================
   Как есть — SMM агентство. Основные стили.
   ========================================================================== */

:root{
  --blue:#2563eb;
  --blue-dark:#1a4fd0;
  --blue-soft:#eaf0ff;
  --ink:#15171c;
  --ink-2:#3d4149;
  --muted:#8b9099;
  --line:#e6e8ec;
  --bg:#fff;
  --tint:#f2f3f5;
  --r-sm:14px;
  --r:22px;
  --r-lg:32px;
  --shadow:0 10px 30px rgba(20,25,40,.06);
  --shadow-hover:0 18px 44px rgba(20,25,40,.12);
  --container:1240px;
  --header-h:84px;
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;
  font-family:"Manrope",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
  color:var(--ink);
  background:var(--bg);
  font-size:17px;
  line-height:1.5;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
img,video{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
ul,ol{margin:0;padding:0;list-style:none}
h1,h2,h3,p{margin:0}
button{font:inherit;color:inherit;border:0;background:none;cursor:pointer}
svg{width:100%;height:100%}

.container{width:100%;max-width:var(--container);margin:0 auto;padding:0 24px}

/* ---------- Кнопки ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:12px;
  background:var(--blue);color:#fff;font-weight:600;
  border-radius:999px;padding:16px 32px;
  transition:background .2s,transform .2s,box-shadow .2s;
  box-shadow:0 8px 24px rgba(37,99,235,.25);
}
.btn:hover{background:var(--blue-dark);transform:translateY(-2px);box-shadow:0 14px 30px rgba(37,99,235,.32)}
.btn:active{transform:translateY(0)}
.btn svg{width:20px;height:20px;flex:none}
.btn--lg{padding:19px 40px;font-size:18px}
.btn--sm{padding:12px 24px;font-size:15px}

.rnd{
  width:44px;height:44px;border-radius:50%;background:var(--blue);color:#fff;
  display:inline-flex;align-items:center;justify-content:center;
  transition:background .2s,transform .2s;
}
.rnd svg{width:22px;height:22px}
.rnd svg.flip{transform:scaleX(-1)}
.rnd:hover{background:var(--blue-dark);transform:scale(1.06)}
.rnd:disabled{opacity:.35;cursor:default;transform:none}

/* ---------- Секции ---------- */
.section{padding:110px 0}
.section--tint{background:var(--tint)}
[id]{scroll-margin-top:calc(var(--header-h) + 16px)}
.h2{
  font-size:clamp(28px,4vw,44px);font-weight:700;letter-spacing:.01em;
  text-align:center;margin-bottom:56px;text-transform:uppercase;
}
.h2--left{text-align:left;margin-bottom:20px}
.h2--inline{margin:0;text-align:left}
.cta{display:flex;flex-direction:column;align-items:center;gap:16px;margin-top:56px}
.cta__note{color:var(--muted);font-size:15px;text-align:center}

/* ---------- Кадры с изображениями ---------- */
.ph{position:relative;overflow:hidden;background:#eef1f6}
.ph > img,.ph > video{width:100%;height:100%;object-fit:cover;display:block}

/* ==========================================================================
   Шапка
   ========================================================================== */
.header{
  position:sticky;top:0;z-index:50;
  padding:14px 0;
  background:rgba(255,255,255,.72);
  backdrop-filter:blur(14px);
  -webkit-backdrop-filter:blur(14px);
  transition:box-shadow .25s,background .25s;
}
.header.is-stuck{box-shadow:0 6px 24px rgba(20,25,40,.07);background:rgba(255,255,255,.9)}
.header__inner{display:flex;align-items:center;gap:28px}

.logo{display:flex;align-items:center;gap:11px;flex:none}
.logo__mark{width:51px;height:42px;flex:none}
.logo__mark img{width:100%;height:100%;object-fit:contain}
.logo__text{display:flex;flex-direction:column;line-height:1.05}
.logo__text b{font-size:24px;font-weight:800;letter-spacing:-.005em}
.logo__text i{
  font-style:normal;font-size:11px;font-weight:500;color:#a5a9b0;
  letter-spacing:.225em;margin-top:4px;
}

.nav{display:flex;align-items:center;gap:30px;margin:0 auto;font-size:17px;font-weight:500}
.nav a{position:relative;padding:6px 0;transition:color .2s}
.nav a::after{
  content:"";position:absolute;left:0;right:100%;bottom:0;height:2px;
  background:var(--blue);border-radius:2px;transition:right .25s;
}
.nav a:hover{color:var(--blue)}
.nav a:hover::after,.nav a.is-active::after{right:0}
.nav a.is-active{color:var(--blue)}

.socials{display:flex;align-items:center;gap:8px;flex:none}
.soc{
  width:34px;height:34px;
  display:inline-flex;align-items:center;justify-content:center;
  transition:transform .2s;
}
.soc img{width:100%;height:100%;object-fit:contain}
.soc:hover{transform:translateY(-2px) scale(1.08)}

.burger{display:none;width:40px;height:40px;flex-direction:column;justify-content:center;gap:5px;align-items:center}
.burger span{width:22px;height:2px;background:var(--ink);border-radius:2px;transition:.25s}
.burger[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.burger[aria-expanded="true"] span:nth-child(2){opacity:0}
.burger[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}

/* ==========================================================================
   Hero
   ========================================================================== */
.hero{position:relative;padding:70px 0 0;overflow:hidden;background:linear-gradient(180deg,#fff 0%,#f4f7ff 60%,#eef3ff 100%)}
.hero__bg{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;pointer-events:none}
.hero__bg span{
  font-size:clamp(240px,34vw,460px);font-weight:800;line-height:.8;
  color:rgba(21,23,28,.035);letter-spacing:-.03em;transform:translateY(-6%);
}
.hero__inner{position:relative;text-align:center;padding-bottom:0}

.badge{
  display:inline-flex;align-items:center;gap:10px;
  background:#fff;border:1px solid #dbe4fb;color:var(--blue);
  font-size:13px;font-weight:700;letter-spacing:.08em;
  padding:9px 20px;border-radius:999px;box-shadow:0 4px 14px rgba(37,99,235,.08);
}
.badge i{width:7px;height:7px;border-radius:50%;background:var(--blue)}

.hero__title{
  margin:28px 0 22px;
  font-size:clamp(42px,8vw,104px);font-weight:800;line-height:1.02;letter-spacing:-.02em;
}
.hero__title span{color:var(--blue);text-shadow:0 12px 40px rgba(37,99,235,.22)}
.hero__sub{font-size:clamp(17px,2vw,23px);color:var(--ink-2);margin-bottom:38px}

.stats{
  display:grid;grid-template-columns:repeat(4,1fr);
  background:#fff;border-radius:var(--r-lg) var(--r-lg) 0 0;
  box-shadow:0 -6px 40px rgba(20,25,40,.07);
  margin-top:70px;padding:34px 20px;
}
.stat{display:flex;align-items:center;gap:16px;padding:0 26px;text-align:left}
.stat + .stat{border-left:1px solid var(--line)}
.stat__ico{
  width:48px;height:48px;border-radius:14px;background:var(--blue-soft);color:var(--blue);
  display:flex;align-items:center;justify-content:center;flex:none;
}
.stat__ico svg{width:26px;height:26px}
.stat b{display:block;font-size:26px;font-weight:800;line-height:1.15}
.stat small{display:block;font-size:13.5px;color:var(--muted);line-height:1.35}

/* ==========================================================================
   Ведение соцсетей
   ========================================================================== */
.smm__grid{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}

.card{
  background:#fff;border-radius:var(--r);padding:20px;
  display:flex;flex-direction:column;
  box-shadow:var(--shadow);transition:transform .25s,box-shadow .25s;
}
.card:hover{transform:translateY(-4px);box-shadow:var(--shadow-hover)}
.card__media{aspect-ratio:16/10;border-radius:16px;margin-bottom:18px}
.card h3{font-size:18px;font-weight:700;text-transform:uppercase;margin-bottom:14px;letter-spacing:.01em}
.card__row{display:flex;align-items:flex-start;gap:14px}
.card__row .num{font-size:34px;font-weight:800;color:var(--blue);line-height:.95;flex:none}
.card__row p{font-size:15px;color:var(--ink-2)}

/* ==========================================================================
   Реклама
   ========================================================================== */
.ads{display:grid;grid-template-columns:repeat(2,1fr);gap:26px}
.ad{
  border-radius:var(--r-lg);padding:34px;position:relative;overflow:hidden;
  display:flex;flex-direction:column;min-height:320px;
  transition:transform .25s,box-shadow .25s;
}
.ad:hover{transform:translateY(-4px);box-shadow:var(--shadow-hover)}
.ad--gray{background:#e8eaee}
.ad--outline{background:#fff;border:1.5px solid var(--blue)}
/* min-height держит заголовки на одной линии в карточках без логотипа */
.ad__head{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-bottom:22px;min-height:56px}
.ad__head h3{font-size:clamp(20px,2.2vw,28px);font-weight:700;text-transform:uppercase;text-align:right;margin-left:auto}
/* Текст прижат к низу карточки, мокап устройства — справа от него */
.ad__body{margin-top:auto;display:flex;align-items:flex-end;gap:20px}
.ad p{font-size:15.5px;color:var(--ink-2);flex:1 1 auto}
.ad__logo{width:56px;height:56px;flex:none;display:flex;align-items:center;justify-content:center}
.ad__logo img{width:100%;height:100%;object-fit:contain}
.ad__media{flex:none;align-self:center}
.ad__media img{width:100%;height:auto}
.ad__media--laptop{width:38%;margin-right:-4px}
/* Телефон вынесен из потока: уходит за нижний край карточки и обрезается ею,
   при этом не растягивает её по высоте */
.ad__body--phone{padding-right:38%}
.ad__media--phone{position:absolute;right:12%;bottom:-56px;width:128px}

/* ==========================================================================
   Создание сайтов
   ========================================================================== */
.sites{background:var(--tint);border-radius:var(--r-lg);padding:36px}
.sites__top{display:grid;grid-template-columns:auto minmax(0,1fr) auto;gap:36px;align-items:center;margin-bottom:34px}
.tool{display:flex;align-items:center;gap:14px;font-size:26px;font-weight:600;flex:none}
.tool--right{justify-content:flex-end}
.tool__ico{width:52px;height:52px;display:flex;align-items:center;justify-content:center;flex:none}
.tool__ico img{width:100%;height:100%;object-fit:contain}
.tool__ico--tilda{border:2px solid var(--ink);border-radius:50%;font-size:24px;font-weight:500}
.sites__list{display:flex;flex-direction:column;gap:12px}
.sites__list li{position:relative;padding-left:24px;font-size:17px;color:var(--ink-2)}
.sites__list li::before{content:"";position:absolute;left:0;top:9px;width:9px;height:9px;border-radius:50%;background:var(--blue)}
.sites__shots{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;background:#fff;border-radius:var(--r);padding:24px;align-items:center}
.shot{height:250px;display:flex;align-items:center;justify-content:center}
.shot img{max-width:100%;max-height:100%;object-fit:contain}

/* ==========================================================================
   Нейросети
   ========================================================================== */
.ai{display:grid;grid-template-columns:repeat(2,1fr);gap:26px}
.ai__card{
  background:#fff;border-radius:var(--r-lg);padding:26px;
  display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);gap:26px;align-items:center;
  box-shadow:var(--shadow);transition:transform .25s,box-shadow .25s;
}
.ai__card:hover{transform:translateY(-4px);box-shadow:var(--shadow-hover)}
.ai__media{height:210px;border-radius:16px}
.ai__body{text-align:right;display:flex;flex-direction:column;align-items:flex-end;gap:14px}
.ai__body h3{font-size:clamp(20px,2.2vw,28px);font-weight:700;text-transform:uppercase}
.ai__body p{color:var(--muted);font-size:15.5px}

/* ==========================================================================
   Клиенты
   ========================================================================== */
.clients{padding:40px 0;background:#fff;border-top:1px solid var(--line);border-bottom:1px solid var(--line);overflow:hidden}
.marquee{position:relative;mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.marquee__track{display:flex;align-items:center;gap:64px;width:max-content;animation:marquee 60s linear infinite}
.marquee__track img{
  height:72px;width:auto;max-width:200px;object-fit:contain;flex:none;
  opacity:.85;transition:opacity .25s,transform .25s;
}
.marquee__track img:hover{opacity:1;transform:scale(1.06)}
.marquee:hover .marquee__track{animation-play-state:paused}
@keyframes marquee{to{transform:translateX(-50%)}}

/* ==========================================================================
   Как мы работаем
   ========================================================================== */
.process{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1fr);gap:56px;align-items:start}
.process__left{background:#fff;border-radius:var(--r-lg);box-shadow:var(--shadow);padding:36px;position:sticky;top:calc(var(--header-h) + 16px)}
.process__lead{color:var(--ink-2);margin-bottom:26px}
.process__video{margin-top:28px;border-radius:var(--r);overflow:hidden;background:#000;line-height:0}
.process__video video{width:100%;height:auto;display:block}

.steps{display:flex;flex-direction:column}
.steps li{padding:26px 0 26px 62px;position:relative}
.steps li + li{border-top:1px solid var(--line)}
.steps__ico{position:absolute;left:0;top:26px;width:38px;height:38px;color:var(--blue)}
.steps__ico img{width:100%;height:100%}
.steps h3{font-size:clamp(19px,2vw,25px);font-weight:700;text-transform:uppercase;margin-bottom:10px}
.steps p{color:var(--ink-2);font-size:16px}

/* ==========================================================================
   Кейсы
   ========================================================================== */
.cases__head{display:flex;align-items:center;justify-content:space-between;margin-bottom:34px}
.cases__nav{display:flex;gap:12px}
.cases{
  display:flex;gap:28px;overflow-x:auto;scroll-snap-type:x mandatory;
  padding:6px max(24px,calc((100vw - var(--container))/2 + 24px)) 30px;
  scrollbar-width:none;
}
.cases::-webkit-scrollbar{display:none}
.case{
  flex:0 0 min(420px,82vw);scroll-snap-align:center;
  background:#fff;border-radius:var(--r-lg);padding:22px;
  box-shadow:var(--shadow);transition:transform .25s,box-shadow .25s;
}
.case:hover{transform:translateY(-4px);box-shadow:var(--shadow-hover)}
.case__media{height:250px;border-radius:18px;margin-bottom:20px}
.case h3{font-size:22px;font-weight:700;margin-bottom:16px;line-height:1.25}
.case h3 em{font-style:normal;color:#e0679a}
.case__facts{display:flex;flex-wrap:wrap;gap:6px 22px;margin-bottom:18px}
.case__facts li{color:var(--blue);font-size:15px}
.case__tag{color:var(--muted);font-size:14px}

/* ==========================================================================
   Футер
   ========================================================================== */
.footer{position:relative;background:var(--tint);padding:70px 0 34px;overflow:hidden;margin-top:0}
.footer__bg{
  position:absolute;left:50%;top:38%;transform:translateX(-50%);
  font-size:clamp(90px,15vw,210px);font-weight:800;letter-spacing:-.02em;
  color:rgba(21,23,28,.045);white-space:nowrap;pointer-events:none;
}
.footer__card{
  position:relative;background:#fff;border-radius:var(--r-lg);
  padding:22px 40px;display:flex;align-items:center;justify-content:center;gap:36px;
  box-shadow:var(--shadow);flex-wrap:wrap;
}
.footer__name{font-size:clamp(20px,2.4vw,30px);font-weight:600}
/* Фото уже круглое и с собственной тенью — рамка и обрезка не нужны */
.footer__ava{width:112px;height:112px;flex:none}
.footer__ava img{width:100%;height:100%;object-fit:contain}
.footer__bottom{
  position:relative;display:flex;align-items:flex-end;justify-content:space-between;gap:30px;
  margin-top:90px;flex-wrap:wrap;
}
.footer__docs{display:flex;flex-wrap:wrap;gap:10px 24px;max-width:840px}
.footer__docs a{font-size:14px;color:var(--muted);transition:color .2s}
.footer__docs a:hover{color:var(--blue)}
.footer__copy{font-size:14px;color:var(--muted);white-space:nowrap}

/* ==========================================================================
   Юридические страницы
   ========================================================================== */
.legal__top{
  position:sticky;top:0;z-index:20;padding:14px 0;
  background:rgba(255,255,255,.9);border-bottom:1px solid var(--line);
  backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);
}
.legal__top-in{display:flex;align-items:center;justify-content:space-between;gap:20px}
.legal__back{font-size:15px;font-weight:600;color:var(--blue);white-space:nowrap}
.legal__back:hover{color:var(--blue-dark)}

.legal{max-width:840px;padding-top:52px;padding-bottom:76px}
.legal h1{font-size:clamp(27px,4vw,40px);font-weight:800;line-height:1.15;letter-spacing:-.01em}
.legal__date{color:var(--muted);font-size:14px;margin:12px 0 34px}
.legal h2{font-size:clamp(19px,2.4vw,24px);font-weight:700;margin:40px 0 14px}
.legal h3{font-size:17.5px;font-weight:700;margin:26px 0 10px}
.legal p{margin-bottom:14px;color:var(--ink-2)}
.legal b{color:var(--ink)}
.legal ul,.legal ol{margin:0 0 18px;padding-left:24px}
.legal li{list-style:disc;margin-bottom:8px;color:var(--ink-2)}
.legal ol li{list-style:decimal}
.legal a{color:var(--blue);text-decoration:underline;text-underline-offset:2px}
.legal a:hover{color:var(--blue-dark)}
.legal__info{
  background:var(--tint);border-radius:var(--r);
  padding:22px 26px;margin:0 0 30px;
}
.legal__info p:last-child{margin-bottom:0}
.legal__info ul{margin-bottom:14px}
.legal__req{
  background:#fff8e6;border:1px solid #f2dfae;border-radius:var(--r);
  padding:22px 26px;margin:0 0 30px;
}
.legal__req p:last-child{margin-bottom:0}
.legal__req ul{margin-bottom:14px}
.legal__req mark{background:#ffe7a8;color:var(--ink);padding:1px 6px;border-radius:5px;font-weight:600}

.legal__foot{border-top:1px solid var(--line);background:var(--tint);padding:32px 0 40px}
.legal__nav{display:flex;flex-wrap:wrap;gap:10px 26px;margin-bottom:18px}
.legal__nav a{font-size:15px;color:var(--ink-2);transition:color .2s}
.legal__nav a:hover{color:var(--blue)}
.legal__nav a[aria-current]{color:var(--blue);font-weight:600}
.legal__copy{font-size:14px;color:var(--muted)}

@media (max-width:640px){
  .legal{padding-top:34px;padding-bottom:52px}
  .legal__req,.legal__info{padding:18px;border-radius:var(--r-sm)}
  .legal__top .logo__text{display:none}
}

/* ==========================================================================
   Посадочные страницы: услуги, цены, кейсы, контакты, 404
   ========================================================================== */
.lp{max-width:900px;padding-bottom:80px}
.lp h1{font-size:clamp(29px,4.4vw,46px);font-weight:800;line-height:1.1;letter-spacing:-.01em;margin:26px 0 18px}
.lp__lead{font-size:19px;color:var(--ink-2);line-height:1.6;margin-bottom:36px}
.lp__hero{margin:0 0 34px;border-radius:var(--r);overflow:hidden;line-height:0}
.lp__hero img{width:100%;height:auto;aspect-ratio:1200/630;object-fit:cover}
.lp h2{font-size:clamp(21px,2.8vw,29px);font-weight:700;margin:44px 0 16px}
.lp h3{font-size:19px;font-weight:700;margin-bottom:8px}
.lp p{color:var(--ink-2);font-size:17px;line-height:1.62;margin-bottom:14px}

.plist{margin:0 0 20px;padding:0}
.plist li{position:relative;padding-left:26px;margin-bottom:11px;color:var(--ink-2);font-size:17px;line-height:1.55;list-style:none}
.plist li::before{content:"";position:absolute;left:0;top:9px;width:9px;height:9px;border-radius:50%;background:var(--blue)}
.plist li b{color:var(--ink)}
.plist--num{counter-reset:n}
.plist--num li{padding-left:42px;counter-increment:n}
.plist--num li::before{
  content:counter(n);width:28px;height:28px;top:-1px;border-radius:9px;
  background:var(--blue-soft);color:var(--blue);font-size:14px;font-weight:700;
  display:flex;align-items:center;justify-content:center;
}

.fgrid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;margin-bottom:20px}
.fcard{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:24px}
.fcard p{font-size:15.5px;margin:0}
.fcard__n{display:block;font-size:26px;font-weight:800;color:var(--blue);line-height:1;margin-bottom:8px}

/* align-items:start — карточка без списка не растягивается пустотой */
.pricing{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-bottom:20px;align-items:start}
.pcard{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:26px;display:flex;flex-direction:column}
.pcard--hot{border-color:var(--blue);box-shadow:0 10px 30px rgba(37,99,235,.12)}
.pcard h2{font-size:20px;margin:0 0 10px}
.pcard__price{display:flex;flex-direction:column;gap:2px;margin-bottom:16px}
.pcard__price .price{font-size:27px;font-weight:800;color:var(--blue);line-height:1.1}
.pcard__price i{font-style:normal;font-size:14px;color:var(--muted);line-height:1.35}
.pcard .plist li{font-size:15.5px}

.warn{background:#FFF8E6;border:1px solid #F2DFAE;border-radius:var(--r);padding:20px 24px;margin-bottom:26px}
.warn p{margin:0;font-size:16px}
.warn code{background:#fff;padding:2px 6px;border-radius:5px;font-size:14px}
.warn--info{background:var(--tint);border-color:var(--line)}

.lp__cases{display:grid;grid-template-columns:repeat(2,1fr);gap:24px;margin-bottom:20px}
.case--static{background:#fff;border-radius:var(--r-lg);padding:22px;box-shadow:var(--shadow)}
.case--static h2{font-size:21px;margin:0 0 14px;line-height:1.28}
.case--static h2 em{font-style:normal;color:#e0679a}

.cways{display:grid;grid-template-columns:repeat(2,1fr);gap:14px;margin-bottom:34px}
.cway{display:flex;align-items:center;gap:16px;background:#fff;border:1px solid var(--line);
  border-radius:var(--r);padding:18px 22px;transition:border-color .2s,transform .2s}
.cway:hover{border-color:var(--blue);transform:translateY(-2px)}
.cway img{width:40px;height:40px;object-fit:contain;flex:none}
.cway b{display:block;font-size:17px}
.cway i{font-style:normal;font-size:14.5px;color:var(--muted)}
.lp__req{margin-top:30px;padding:22px 24px;background:var(--tint);border-radius:var(--r)}
.lp__req p{font-size:15px;margin:0}
.lp__req a{color:var(--blue)}

/* ---------- Отзывы ---------- */
.rv__grid{display:grid;gap:20px;margin-bottom:20px}
.rv{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:26px}
.rv__head{display:flex;align-items:center;gap:14px;flex-wrap:wrap;margin-bottom:16px}
.rv__ava{
  width:48px;height:48px;border-radius:50%;flex:none;color:#fff;
  display:flex;align-items:center;justify-content:center;font-size:21px;font-weight:700;
}
.rv__who{display:flex;flex-direction:column;line-height:1.25}
.rv__who b{font-size:17px}
.rv__who time{font-size:14px;color:var(--muted)}
.rv__stars{display:flex;gap:2px;margin-left:auto}
.rv__text p{font-size:16.5px;line-height:1.6;margin-bottom:12px}
.rv__text p:last-child{margin-bottom:0}
.rv__reply{
  margin-top:18px;padding:18px 20px;background:var(--tint);
  border-radius:var(--r-sm);border-left:3px solid var(--blue);
}
.rv__reply b{font-size:15.5px}
.rv__reply span{font-size:13.5px;color:var(--muted);margin-left:10px}
.rv__reply p{font-size:15.5px;margin:8px 0 0;line-height:1.55}

@media (max-width:640px){
  .rv{padding:20px}
  .rv__stars{margin-left:0;width:100%}
}

.lp__faq{margin-top:44px}
.lp__faq h2{margin-bottom:18px}
.lp__cta{background:var(--tint);border-radius:var(--r-lg);padding:34px;margin-top:44px;text-align:center}
.lp__cta h2{margin:0 0 10px}
.lp__cta p{max-width:560px;margin:0 auto 22px}

.lp--404{text-align:center;padding-top:60px}
.lp__links{display:flex;flex-wrap:wrap;gap:12px;justify-content:center;margin-top:28px}
.lp__links a{background:#fff;border:1px solid var(--line);border-radius:999px;
  padding:12px 24px;font-weight:600;transition:border-color .2s,color .2s}
.lp__links a:hover{border-color:var(--blue);color:var(--blue)}

@media (max-width:860px){
  .fgrid,.lp__cases,.cways{grid-template-columns:1fr}
  .pricing{grid-template-columns:repeat(2,1fr)}
}
@media (max-width:640px){
  .pricing{grid-template-columns:1fr}
  .lp__lead{font-size:17px}
  .lp__cta{padding:26px 20px;border-radius:var(--r)}
}

/* ==========================================================================
   Частые вопросы
   ========================================================================== */
.faq{max-width:860px}
.faq__item{
  background:#fff;border-radius:var(--r);margin-bottom:14px;
  box-shadow:var(--shadow);transition:box-shadow .25s;
}
.faq__item:hover{box-shadow:var(--shadow-hover)}
.faq__item summary{
  list-style:none;cursor:pointer;position:relative;
  padding:24px 68px 24px 30px;
  font-size:clamp(17px,2vw,20px);font-weight:700;line-height:1.35;
}
.faq__item summary::-webkit-details-marker{display:none}
.faq__item summary::after{
  content:"";position:absolute;right:28px;top:50%;
  width:14px;height:14px;margin-top:-9px;
  border-right:3px solid var(--blue);border-bottom:3px solid var(--blue);
  border-radius:2px;transform:rotate(45deg);transition:transform .25s;
}
.faq__item[open] summary::after{transform:rotate(-135deg);margin-top:-3px}
.faq__item summary:focus-visible{outline:2px solid var(--blue);outline-offset:-4px;border-radius:var(--r)}
.faq__item p{padding:0 30px 26px;color:var(--ink-2);font-size:16.5px;line-height:1.6}

@media (max-width:640px){
  .faq__item summary{padding:20px 56px 20px 22px}
  .faq__item summary::after{right:22px}
  .faq__item p{padding:0 22px 22px;font-size:16px}
}

/* ==========================================================================
   Блог
   ========================================================================== */
.blog__nav{display:flex;flex-wrap:wrap;gap:8px 26px;font-size:16px;font-weight:500}
.blog__nav a{transition:color .2s}
.blog__nav a:hover,.blog__nav a.is-active{color:var(--blue)}

.blog{padding-top:52px;padding-bottom:80px}
.blog h1{font-size:clamp(29px,4.4vw,46px);font-weight:800;line-height:1.1;letter-spacing:-.01em}
.blog__lead{max-width:680px;margin:16px 0 34px;color:var(--ink-2);font-size:17px}
.blog__empty{color:var(--muted);padding:30px 0}

.chips{display:flex;flex-wrap:wrap;gap:10px;margin-bottom:34px}
.chip{
  font-size:15px;font-weight:600;color:var(--ink-2);
  background:var(--tint);border-radius:999px;padding:10px 20px;
  transition:background .2s,color .2s;
}
.chip:hover{background:#e6e9ee}
.chip.is-on{background:var(--blue);color:#fff}

.pgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.pcard{background:#fff;border:1px solid var(--line);border-radius:var(--r);transition:transform .25s,box-shadow .25s,border-color .25s}
.pcard:hover{transform:translateY(-4px);box-shadow:var(--shadow-hover);border-color:transparent}
.pcard[hidden]{display:none}
.pcard__link{display:flex;flex-direction:column;height:100%;padding:26px}
/* Карточка с обложкой: картинка встык к краям, отступы уходят внутрь */
.pcard--img .pcard__link{padding:0 26px 26px}
.pcard__cover{display:block;margin:0 -26px 20px;overflow:hidden;border-radius:var(--r) var(--r) 0 0}
.pcard__cover img{width:100%;height:auto;aspect-ratio:1200/630;object-fit:cover;display:block}
.pcard__cat{
  align-self:flex-start;font-size:12px;font-weight:700;letter-spacing:.06em;
  text-transform:uppercase;color:var(--blue);background:var(--blue-soft);
  padding:6px 12px;border-radius:999px;margin-bottom:16px;
}
.pcard__title{font-size:20px;font-weight:700;line-height:1.25;margin-bottom:12px}
.pcard__text{font-size:15px;color:var(--ink-2);margin-bottom:20px}
.pcard__meta{margin-top:auto;font-size:13.5px;color:var(--muted)}

/* ---------- Страница статьи ---------- */
.crumbs{display:flex;flex-wrap:wrap;align-items:center;gap:8px;font-size:14px;color:var(--muted);padding-top:26px}
.crumbs a{color:var(--muted);transition:color .2s}
.crumbs a:hover{color:var(--blue)}
.crumbs b{font-weight:500;color:var(--ink-2)}

.post{max-width:820px;padding-bottom:70px}
.post__meta{display:flex;flex-wrap:wrap;align-items:center;gap:12px;font-size:14px;color:var(--muted);margin:26px 0 14px}
.post__cat{
  font-size:12px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;
  color:var(--blue);background:var(--blue-soft);padding:6px 12px;border-radius:999px;
}
.post__body h1{font-size:clamp(28px,4.2vw,42px);font-weight:800;line-height:1.14;letter-spacing:-.01em;margin-bottom:26px}
.post__cover{margin:0 0 30px;border-radius:var(--r);overflow:hidden;line-height:0}
.post__cover img{width:100%;height:auto;aspect-ratio:1200/630;object-fit:cover}
.post__body h2{font-size:clamp(20px,2.6vw,27px);font-weight:700;margin:40px 0 14px}
.post__body h3{font-size:19px;font-weight:700;margin:26px 0 10px}
.post__body p{margin-bottom:16px;color:var(--ink-2);font-size:17px;line-height:1.62}
.post__body b{color:var(--ink)}
.post__body ul,.post__body ol{margin:0 0 20px;padding-left:24px}
.post__body li{list-style:disc;margin-bottom:9px;color:var(--ink-2);font-size:17px;line-height:1.6}
.post__body ol li{list-style:decimal}
.post__body a:not(.btn){color:var(--blue);text-decoration:underline;text-underline-offset:2px}

.post__cta{
  background:var(--tint);border-radius:var(--r-lg);padding:34px;margin:44px 0 0;text-align:center;
}
.post__cta h2{margin:0 0 10px;font-size:clamp(21px,2.6vw,27px)}
.post__cta p{max-width:520px;margin:0 auto 22px}

.rel{margin-top:56px}
.rel__head{font-size:22px;font-weight:700;margin-bottom:20px}
.rel__grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.rel__card{
  display:flex;flex-direction:column;gap:10px;padding:22px;
  border:1px solid var(--line);border-radius:var(--r);transition:border-color .2s,transform .2s;
}
.rel__card:hover{border-color:var(--blue);transform:translateY(-3px)}
.rel__cat{font-size:12px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--blue)}
.rel__title{font-size:16px;font-weight:600;line-height:1.35}

@media (max-width:980px){
  .pgrid{grid-template-columns:repeat(2,1fr)}
  .rel__grid{grid-template-columns:1fr}
}
@media (max-width:640px){
  .blog{padding-top:32px;padding-bottom:56px}
  .pgrid{grid-template-columns:1fr;gap:16px}
  .pcard__link{padding:22px}
  .post__cta{padding:26px 20px;border-radius:var(--r)}
  .blog__nav{gap:6px 16px;font-size:15px}
  .legal__top .logo__text{display:none}
}

/* ==========================================================================
   Попап с заявкой
   ========================================================================== */
.modal{
  position:fixed;inset:0;z-index:100;
  display:flex;align-items:center;justify-content:center;padding:20px;
}
.modal[hidden]{display:none}
.modal__overlay{
  position:absolute;inset:0;background:rgba(15,19,30,.55);
  backdrop-filter:blur(4px);-webkit-backdrop-filter:blur(4px);
  opacity:0;transition:opacity .3s ease;
}
.modal__card{
  position:relative;width:100%;max-width:470px;max-height:92vh;overflow-y:auto;
  background:#fff;border-radius:var(--r-lg);padding:38px 38px 32px;
  box-shadow:0 30px 80px rgba(15,19,30,.28);
  opacity:0;transform:translateY(22px) scale(.97);
  transition:opacity .35s ease,transform .35s cubic-bezier(.2,.9,.3,1);
}
.modal.is-open .modal__overlay{opacity:1}
.modal.is-open .modal__card{opacity:1;transform:none}

.modal__close{
  position:absolute;top:14px;right:14px;width:38px;height:38px;border-radius:50%;
  display:flex;align-items:center;justify-content:center;color:var(--muted);
  transition:background .2s,color .2s;
}
.modal__close svg{width:20px;height:20px}
.modal__close:hover{background:var(--tint);color:var(--ink)}

.modal__badge{
  display:inline-block;background:var(--blue-soft);color:var(--blue);
  font-size:12px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;
  padding:7px 14px;border-radius:999px;margin-bottom:16px;
}
.modal__title{font-size:clamp(24px,3.4vw,30px);font-weight:800;line-height:1.15;margin-bottom:12px}
.modal__text{font-size:15.5px;color:var(--ink-2);margin-bottom:24px}
.modal__text b{font-weight:700;color:var(--ink)}

/* ---------- Форма ---------- */
.lead{display:flex;flex-direction:column;gap:16px}
.lead__field{display:block}
.lead__label{
  display:block;font-size:13px;font-weight:600;color:var(--muted);
  margin-bottom:7px;padding:0;
}
.lead input[type="text"],.lead input[type="tel"]{
  width:100%;font:inherit;font-size:16px;color:var(--ink);
  background:var(--tint);border:1.5px solid transparent;border-radius:14px;
  padding:14px 16px;transition:border-color .2s,background .2s;
}
.lead input::placeholder{color:#aeb3bb}
.lead input[type="text"]:focus,.lead input[type="tel"]:focus{
  outline:none;background:#fff;border-color:var(--blue);
}
.lead .is-invalid{border-color:#e5484d;background:#fff5f5}
.lead__error{display:none;font-style:normal;font-size:13px;color:#e5484d;margin-top:6px}
.lead__error.is-shown{display:block}

.lead__choice{border:0;padding:0;margin:0;display:flex;flex-wrap:wrap;gap:8px}
.lead__choice legend{float:left;width:100%;margin-bottom:7px}
.lead__choice label{flex:1 1 0;min-width:110px;cursor:pointer}
.lead__choice input{position:absolute;opacity:0;pointer-events:none}
.lead__choice span{
  display:block;text-align:center;font-size:15px;font-weight:600;
  background:var(--tint);border:1.5px solid transparent;border-radius:14px;
  padding:12px 10px;transition:border-color .2s,background .2s,color .2s;
}
.lead__choice label:hover span{border-color:#c9d4ee}
.lead__choice input:checked + span{background:var(--blue-soft);border-color:var(--blue);color:var(--blue)}
.lead__choice input:focus-visible + span{outline:2px solid var(--blue);outline-offset:2px}

.lead__agree{display:flex;flex-wrap:wrap;gap:10px;font-size:13.5px;color:var(--muted);line-height:1.4;cursor:pointer}
.lead__agree input{width:18px;height:18px;flex:none;margin-top:1px;accent-color:var(--blue)}
.lead__agree span{flex:1}
.lead__agree a{color:var(--blue);text-decoration:underline}
.lead__agree .lead__error{width:100%;margin-top:0}

.lead__trap{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.lead__submit{width:100%;margin-top:4px}
.lead__submit[disabled]{opacity:.65;pointer-events:none}
.lead__note{font-size:13px;color:var(--muted);text-align:center}

/* ---------- Экран «спасибо» ---------- */
.modal__fail{text-align:center;padding:16px 0 6px}
.modal__fail h2{font-size:24px;font-weight:800;margin-bottom:10px}
.modal__fail p{color:var(--ink-2);font-size:15.5px;margin-bottom:22px}
.modal__retry{display:inline-block;margin-top:16px;font-size:15px;color:var(--muted);
  text-decoration:underline;text-underline-offset:3px}
.modal__retry:hover{color:var(--blue)}
.modal__done{text-align:center;padding:16px 0 6px}
.modal__check{
  width:64px;height:64px;border-radius:50%;background:var(--blue-soft);color:var(--blue);
  display:flex;align-items:center;justify-content:center;margin:0 auto 18px;
}
.modal__check svg{width:32px;height:32px}
.modal__done h2{font-size:26px;font-weight:800;margin-bottom:10px}
.modal__done p{color:var(--ink-2);font-size:15.5px;margin-bottom:24px}

@media (max-width:520px){
  .modal{padding:12px}
  .modal__card{padding:30px 22px 24px;border-radius:var(--r)}
  .lead__choice label{min-width:0;flex:1 1 30%}
  .lead__choice span{font-size:14px;padding:11px 6px}
}

/* ==========================================================================
   Появление при скролле
   ========================================================================== */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .7s ease,transform .7s ease}
.reveal.is-in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none;transition:none}
  .marquee__track{animation:none}
  .modal__overlay,.modal__card{transition:none}
  html{scroll-behavior:auto}
}

/* ==========================================================================
   Адаптив
   ========================================================================== */
@media (max-width:1180px){
  .nav{gap:20px;font-size:16px}
  .smm__grid{gap:18px}
  .card h3{font-size:17px}
  .process{gap:36px}
  /* Узкие карточки: мокап уходит под текст, а не вбок */
  .ad__body{flex-direction:column;align-items:center;gap:20px}
  .ad__body--phone{padding-right:0}
  .ad__media--laptop{width:min(300px,84%);margin-right:0}
  .ad__media--phone{position:static;width:min(128px,38%);margin:0 auto -34px}
}

@media (max-width:1024px){
  .section{padding:80px 0}
  .header__inner{gap:16px}
  .nav{
    position:fixed;inset:var(--header-h) 0 auto;flex-direction:column;align-items:stretch;
    gap:0;background:#fff;padding:8px 24px 20px;margin:0;
    box-shadow:0 20px 40px rgba(20,25,40,.12);
    transform:translateY(-130%);transition:transform .3s;
  }
  .nav.is-open{transform:none}
  .nav a{padding:14px 0;border-bottom:1px solid var(--line);font-size:18px}
  .nav a::after{display:none}
  .burger{display:flex}
  .socials{margin-left:auto}
  .smm__grid{grid-template-columns:repeat(2,1fr);gap:24px}
  .card h3{font-size:19px}
  .process{grid-template-columns:1fr}
  .process__left{position:static}
  .ai__card{grid-template-columns:1fr}
  .ai__media{height:180px}
  .ai__body{text-align:left;align-items:flex-start}
  .sites__top{grid-template-columns:1fr;gap:20px}
  .tool--right{justify-content:flex-start}
}

@media (max-width:860px){
  .stats{grid-template-columns:1fr 1fr;gap:24px 0;padding:26px 10px}
  .stat{padding:0 18px}
  .stat:nth-child(odd) + .stat{border-left:1px solid var(--line)}
  .stat:nth-child(3){border-left:0}
  .ads{grid-template-columns:1fr}
  .ai{grid-template-columns:1fr}
  .sites__shots{grid-template-columns:1fr}
  .shot{height:200px}
}

@media (max-width:640px){
  body{font-size:16px}
  .container{padding:0 18px}
  .section{padding:62px 0}
  .h2{margin-bottom:34px}
  .socials{display:none}
  .hero{padding-top:44px}
  .hero__title{margin:20px 0 16px}
  .smm__grid{grid-template-columns:1fr}
  .stats{grid-template-columns:1fr;padding:22px 6px}
  .stat + .stat{border-left:0!important;border-top:1px solid var(--line);padding-top:20px}
  .stat:nth-child(3){border-left:0}
  .ad{padding:26px;border-radius:var(--r);min-height:0}
  .ad__head{flex-direction:column;align-items:flex-start;gap:12px}
  .ad__head h3{text-align:left;margin-left:0}
  .ad__body{gap:22px}
  .ad__media--phone{margin-bottom:-26px}
  .sites{padding:22px}
  .steps li{padding-left:52px}
  .steps__ico{width:32px;height:32px}
  .case{flex:0 0 86vw}
  .case__media{height:200px}
  .footer__card{gap:18px;padding:22px}
  .footer__ava{width:74px;height:74px}
  .footer__bottom{margin-top:56px}
  .btn--lg{padding:16px 28px;font-size:16px}
}